Website Optimization for Search Engine Ranking.
Optimizing a site means building it based on SEO criteria or structuring it in such a way as to make content easily accessible to search engine spiders.
Very important work is done on the site’s pages, in fact for them to be read by the search engines must follow the HTML rules and above all they must be built according to the keywords related to the activity indicated on the site. Optimizing a site means first going to act in internal factors such as:
Factors related to site structure
Choosing the domain name
Properly name files and folders
Agile and slender structure
Factors related to page structure
Title – the most important tag
Make proper use of Meta tags
Choose keywords well
Use the “alt” and “title” attributes
Keyword density is Keyword cloud
Do not underestimate the importance of content
Those listed are just some of the elements that contribute to determining the success of a site in terms of visibility.
Lastly, the question is how to optimize sites, especially with regard to the most difficult sites visible to search engines: dynamic sites.
Dynamic sites are built in such a way as to be able to communicate with a database and are used mainly by companies that have great business rounds such as those related to tourism or the online sale of products.
Dynamic site programming language is, due to its typology, difficult to read by search engines like Google, so it is necessary to act with web marketing strategies such as optimization to make it visible on the internet even those sites built with dynamic criteria.
Some companies that are more scrupulous are in touch with their web developers and, before placing sites, adopt what is called “Mod Rewrite”, which consists of processing files with asp, cfm, or php extensions that present several queries from databases to transform them into more digestible extensions from search engines. In essence, it is about transforming a dynamic query into a static html file. This is a great help if you find that all pages of the site are positioned with deep linking.
But in reality if you have at most two dynamic parameters, there is no need to make this radical change in the site, because the engines index these pages and the evidence of this online phenomenon is thousands.